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This program examines the power of professional pollsters to influence public opinion. Public opinion pollsters and market researchers serve virtually every facet of American culture. Nearly everyone-from the makers of cake mix to television execu...
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Contents
Brief History of Polls and Surveys in America (1:45) -- Consumer Opinion: a Valuable Commodity (2:23) -- BehaviorScan: The Ultimate Survey (4:08) -- Can a Moister Cake Mix Make You a Better Mom? (3:55) -- Reason vs. Emotion: Selling a President (5...
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