text Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
- Contents
- The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the we... Read more
- Format
- text
- Description
- xiii, 193 p. : ill. ; 22 cm.
- Publisher
- Doubleday 2008
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 658.812 BLA in Adult Non-fiction | Available |
| Library | Location | Status |
|---|---|---|
| TADL-WOOD | 658.812 BLA in Adult Non-fiction | Available |
Available Copies
| Library | Location | Status |
|---|---|---|
| Woodmere (Main Branch) | 658.812 BLA in Adult Non-fiction | Available |
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