Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in the Japanese cell phone market-a viable litmus test for worldwide technology consumption-and the internal battles tech companies endure in order to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009