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Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in...
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Contents
Worldwide Competitive Cell Phone Market (3:07) -- South Korea's Cell Phone Design (3:32) -- Cell Phones: Design Trumps Function (4:01) -- Cell Phone Product Development Strategy (3:09) -- How to Design a Cell Phone: Designers vs. Engineers (6:11) ...
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