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As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the ...
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Contents
Cartier: Jeweler to Kings (3:23) -- Competitive Jewelry Market (3:26) -- Launch of Louis Vuitton Fine Jewelry (3:38) -- Demand for Bling Bling and Cartier's Error (3:03) -- Marketing to the Wealthy (5:40) -- Cartier's Trinity Collection (4:42) -- ...
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