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Business enterprises Technological innovations Business logistics Computers Economic aspects Electronic commerce Entrepreneurship Vocational guidance Handicraft Marketing International business International business enterprises Management Marketing Case studies Small business ManagementFitzpatrick, Peg
Summary: "In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"--
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Publisher / Publication Date: Rowman & Littlefield 2025
Sorry, no copies available
Place a hold to request this item.Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle-but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good-sums up a genuinely...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Walker, Jeff
Summary: This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market...
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Publisher / Publication Date: Morgan James Publishing 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658 WALRand, Kelly
Summary: An all-encompassing guide to starting and running a successful craft business draws on the expertise of the well-known nonprofit trade organization and provides authoritative coverage of everything from developing successful product lives and preparing taxes to forming LLCs.
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Publisher / Publication Date: Potter Craft 2012
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 745.5068 RANCopies Available at Interlochen
1 available in Adult Non-fiction, Call number: Crafts RandPhillips, Michael
Contents: Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing...
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Publisher / Publication Date: Nolo 2008
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 PHIPakroo, Peri
Summary: "Your one-stop guide to starting a small business... Want to start a business? Don't know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state and deal with state and local forms, fees, and regulations. The 13th edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends"--Provided...
Format: text
Publisher / Publication Date: Nolo
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 346.06 PAKPakroo, Peri
Summary: Build a foundation for your business, online and off. Create and implement business and marketing plans. Comply with tax rules, including those affecting home businesses.
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Publisher / Publication Date: Nolo 2020
Copies Available at Woodmere
2 available in Adult Non-fiction, Call number: 346.0652 PAKSmith, Jim
Summary: "Everything you need to know to run a profitable and satisfying graphic design business from your home. From estimating start-up costs and finding customers to setting prices and taking your business online, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based graphic design business."--Back cover.
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Publisher / Publication Date: 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 SmithJayne, Torie.
Summary: "For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and "through-the-keyhole" profiles of some of the world's most...
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Publisher / Publication Date: 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745.5068 JAYIhli, Noelle
Summary: "Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors--and start making sales and real income. You won't find any "secrets" or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn...
Format: text
Publisher / Publication Date: Craft Ranker 2021