Adamson, Brent
Contents: Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications...
Format: text
Publisher / Publication Date: 2015
Copies Available at Interlochen
1 available in Adult Non-fiction, Call number: Business Adamsonchat loading...