Lindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
Format: text
Publisher / Publication Date: Crown Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LINPradeep, A. K.
Contents: Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain...
Format: text
Publisher / Publication Date: Wiley 2010