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Martin, Steve J.

Summary: Drawing from extensive research in the new science of persuasion, Steve Martin, Noah Goldstein and Robert Cialdini, prove that small changes can make a big difference.

Format: sound recording-nonmusical

Publisher / Publication Date: Tantor Media, Inc. 2014

Copies Available at Woodmere

1 available in Compact Disc Audio Book, Call number: CD 658.4 MAR

Goldstein, Noah J.

Summary: Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series...

Format: text

Publisher / Publication Date: Free Press 2010

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.4 GOL

Perelman, S. J. (Sidney Joseph)

Format: text

Publisher / Publication Date: Modern Library 2000

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 817.52 PER

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