Zarrella, Dan.
Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
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Publisher / Publication Date: O'Reilly 2010
Copies Available at Fife Lake
1 available in Adult, Call number: 658.054 ZARHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
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Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARSummary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Three athletic footwear companies-Nike, adidas, and homegrown upstart Li Ning-have faced off in a high-stakes battle for China's gigantic market. This program examines adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied. Li Ning CFO Tan...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Holiday, Ryan.
Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it...
Format: text
Publisher / Publication Date: Portfolio/Penguin 2014
Copies Available at Woodmere
2 available in Adult Display, Call number: 658.8 HOLYasuda, Takashi
Summary: "Marimo, comes home mentally drained after being laid off from her job. Her father runs Japanese candy business, facing a severe decline in customers and acquisition threat from a local competitor. One night, Marimo doses off in her bedroom. In her dream, she meets the mysterious duo of Rosie and Emo. From them, she learns how to rebuild her family's business through marketing, and starts to...
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Publisher / Publication Date: John Wiley & Sons, Inc. 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 YASGodin, Seth
Summary: "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's...
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Publisher / Publication Date: Portfolio/Penguin 2018
Sorry, no copies available
Place a hold to request this item.Summary: Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in the Japanese cell phone market-a viable litmus test for worldwide technology consumption-and the internal battles tech companies endure in order to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Kotler, Philip
Summary: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to...
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Publisher / Publication Date: John Wiley & Sons Inc 0000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 KOTCole, Jesse
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Publisher / Publication Date: Lioncrest Publishing 2022
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 650.1 COLMoss, Michael
Summary: "Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores...
Format: text
Publisher / Publication Date: Random House 2021
Copies Available at Woodmere
2 available in Adult Non-fiction, Call number: 613.2 MOSSichol, Lowey Bundy.
Summary: "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
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Publisher / Publication Date: Houghton Mifflin Harcourt 2019
Copies Available at Woodmere
1 available in Juvenile Fiction, Call number: J 384.8 SICKelly, Lois
Format: text
Publisher / Publication Date: AMACOM 2007
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 KELLevinson, Jay Conrad.
Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing...
Format: text
Publisher / Publication Date: Entrepreneur Media, Inc. 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LEVWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
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Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSummary: As North America becomes more and more ethnically diverse, there is a growing appetite for every type of cuisine. This program focuses on Anita Saini and her Devya Indian Gourmet line of ready-to-eat sauces-heartened by a demand for her products but hampered by a lack of money to meet it. Also profiled on the show is millionaire Cindy Lee, a housewife who launched T&T Supermarket and has built...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: The apparel industry has become far more than a showcase for a designer's talent-it's now the battleground of billion-dollar corporations. This program enters the world of fashion superbrands to find out how and why they have invaded not only our wardrobes, but our minds. With help from neuroscientist and marketing expert Dr. Gemma Calvert, who administers an MRI scan to an avid fashion...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: When Harper's Magazine editor Ken Silverstein went undercover to recruit Washington lobbyists to help improve the image of Turkmenistan, a corrupt Central Asian government with appalling human rights abuses, K-Street lobbying firms laid out plans to get the job done. In this program, Bill Moyers and Silverstein discuss what that says about the state of influence-peddling in Washington. Also on...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Most industries exploit the advantages of globalization-specifically, low labor costs. Recently, however, major textile manufacturers have come under increasing pressure from fair trade activists and NGOs. This program studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of everyday consumer goods, especially apparel items. Shedding...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009