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Communication Information Internet dans la publicité Internet in publicity Internet marketing Marketing sur Internet Online social networks Réseaux sociaux (Internet) Social media social media

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Fowler, Jenny Li

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Organic social media : how to build flourishing online communities

Fowler, Jenny Li

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1 hold on 1 copy

Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...

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Publisher / Publication Date: Kogan Page Limited 2024

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