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Authenticity (Philosophy) Communication in marketing Influence (Psychology) Internet marketing Internet personalities Marketing Nonprofit organizations Marketing Social media

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Hund, Emily Kelly, Lois

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Marketing communications for local nonprofit organizations : targets and tools

Details

Format: text

Publisher / Publication Date: Best Business Books 2001

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 MAR

Beyond buzz : the next generation of word-of-mouth marketing

Kelly, Lois

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Format: text

Publisher / Publication Date: AMACOM 2007

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 KEL

The influencer industry : the quest for authenticity on social media

Hund, Emily

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Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information,...

Format: text

Publisher / Publication Date: Princeton University Press 2023

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.872 HUN

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