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Zarrella, Dan.

Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

Format: text

Publisher / Publication Date: O'Reilly 2010

Copies Available at Fife Lake

1 available in Adult, Call number: 658.054 ZAR

Staples, Tim

Summary: The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,...

Format: sound recording-nonmusical

Publisher / Publication Date: 2019

Copies Available at Woodmere

2 available in Compact Disc Audio Book, Call number: CD 658.8 STA

Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Harris, Duchess

Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...

Format: text

Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018

Copies Available at Woodmere

1 available in Juvenile Nonfiction, Call number: J 659.1 HAR

Neustadt, Romi

Summary: Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And,...

Format: text

Publisher / Publication Date: LiveFullOut Media 2016

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 NEU

Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

1 hold on 2 copies

Summary: Writer's Market 2019 guides you through the process of getting paid to write with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents, as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work...

Format: text

Publisher / Publication Date: Writer's Digest Books 2018

Copies Available at Woodmere

1 available in Reference, Call number: R 808 WRI

Summary: With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: The practical handbook for aspiring poets contains more than 1,200 up-to-date entries including many new ones along with submission information, editorial requirements, interviews with successful writers, phone and fax numbers, e-mail addresses and guidance on how much to charge.

Format: text

Publisher / Publication Date: Writer's Digest Books 2018

Sorry, no copies available

Place a hold to request this item.

Vaynerchuk, Gary.

Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...

Format: text

Publisher / Publication Date: HarperCollins 2013

Copies Available at East Bay

1 available in Adult Non-fiction, Call number: 658.872 VAY

Summary: Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addresses situational analysis and goals. The tools involved in creating a marketing plan are described as...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: If you're a writer or an illustrator for young readers and your goal is to get published, Children's Writer's & Illustrator's Market 2018 is just the resource you need. Now in its 30th edition, CWIM contains more than 500 listings for children's book markets, including publishers, literary agents, magazines, contests, and more, making it the definitive guide for anyone seeking to write or...

Format: text

Publisher / Publication Date: 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 808 CHI
1 available in Reference, Call number: R 808 CHI

Summary: Cadbury Schweppes, Britain's biggest confectioner, has ventured into the chewing gum market-taking on the might of Wrigley's, the long-time global industry leader. This program examines Cadbury's multipronged product launch and Wrigley's countermeasures, revealing the tactics, goals, and public fallout emerging from both sides in this raging gum battle. Simon Baldry, Managing Director of...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

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