Fowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
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Publisher / Publication Date: Kogan Page Limited 2024
Copies Available at Kingsley
1 available in New Non-fiction, Call number: 302.23 FOWHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
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Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARFitzpatrick, Peg
Summary: "In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"--
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Publisher / Publication Date: Rowman & Littlefield 2025