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Thomke, Stefan H

Summary: "When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product,...

Format: text

Publisher / Publication Date: Harvard Business Review Press 2020

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.4 THO

Underhill, Paco

Summary: "An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--

Format: text

Publisher / Publication Date: Simon & Schuster 2022

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Doman, Don.

Format: text

Publisher / Publication Date: Self-Counsel Press 2002

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.83 DOM

Underhill, Paco.

Summary: The science, mechanics, demographics, and dynamaics of shopping.

Format: text

Publisher / Publication Date: Simon & Schuster 1999

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.834 UND

Bernasek, Anna

Summary: In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing...

Format: text

Publisher / Publication Date: Nation Books 2015

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 330 BER

Crawford, Frederick A.

Format: text

Publisher / Publication Date: Crown Business 2001

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.834 CRA

Denove, Chris.

Summary: For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. In this book, they provide an insider's perspective on some of the most successful companies on the planet. Corporate giants and local legends all use customer satisfaction as their key to market dominance. This...

Format: text

Publisher / Publication Date: Portfolio 2006

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Linn, Susan.

Summary: Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to...

Format: text

Publisher / Publication Date: New Press 2004

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.834 LIN

Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

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Wing, Michael J.

Format: text

Publisher / Publication Date: Upstart Publishing 1997

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.812 WIN

Summary: Who needs that product, anyway? This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA requests-and from syndicates such as ACNielsen are considered. Methods of gathering primary information, such as focus groups, one-on-one interviews,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: Describes careers in the field of animation, discussing job duties and requirements, work environment and potential employment situations, salary, advancement, future outlook, and additional sources of information.

Format: text

Publisher / Publication Date: Ferguson, an imprint of Infobase Pub. 2010

Copies Available at Woodmere

1 available in Juvenile Nonfiction, Call number: J 331.702 CAR

Summary: Principles of Business: Marketing provides readers with ample material to develop their understanding of the essentials of marketing. It will be of interest to students considering careers in sales or marketing, and to anyone seeking a solid understanding of marketing concepts.

Format: text

Publisher / Publication Date: Salem Press, a division of EBSCO Information Services, Inc. 2017

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Summary: This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

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