Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Introduce viewers to three women who have found success and satisfaction by helming their own businesses: Lisa Nadeau, a maple syrup producer whose company started as a side business to her dairy farm; Christine Zacharko, an optician who runs Glasses to Go, a mobile optical dispensary; and Jessica Dawe, a pest control producer who breeds and sells crop-friendly insects. Commentary from...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Since its founding, Paul Orfalea's Kinko's empire has grown to more than 1,500 stores and 23,000 employees worldwide. And Pleasant Rowland's American Girl dolls, second only to Barbie in U.S. sales, made her
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: I don't go all out to destroy the environment, but I don't really think about the ozone layer and recycling? Charlotte loves geography but the earth-friendly job her advisors suggest just doesn't appeal, especially because rock music might be her true destiny. In this program a career specialist and a life coach introduce Charlotte to opportunities in both fields, but with its low pay and lack...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: There will always be a place in America's consumer-centric culture for energetic go-getters in the areas of marketing, sales, and service. This program, set in a marketing agency environment, introduces students to an account director/senior associate, an account director/partner, an associate creative director, and a managing partner. Background information on the field in general-and the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program features profiles of three women who have forged successful careers in e-commerce: Kerry Sizer, a programmer who has helped shape her company's online business model; Sheila Zoghaib, a webmaster who administers multimedia learning websites; and Barbara-Judith Caron, a web consultant tasked with staying on top of current trends and tastes in website design. Additional information...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: People who love dealing with other people-and connecting them with stuff they want, in the process-are a natural for a rewarding career in retail, marketing, or sales. This program spends some quality face time with a retail sales manager, a merchandise manager, and a distribution manager.a marketing manager, a promotions manager, and a public relations specialist.and an advertising sales...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Touring Issey Miyake's design studio and factory as well as spotlighting his garments on the runway, this program presents a total look at one of the world's leading fashion designers. Half innovation, half invention, Issey's use of pleats and twists has opened up a whole new world of possibilities in fabric by exploiting texture and wrinkles. The process of folding and twisting the fabrics by...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: This program explores the process of setting up a business enterprise by following the story of Olive-a dynamic young woman with a passion for social media. As Olive begins her own e-business in the competitive field of media monitoring, viewers learn just what it takes to be a successful entrepreneur, including careful research and planning, finding a niche market, promoting the new company,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: As the public face of the tourism and hospitality industries, front-of-house employees have the responsibility of providing the best possible service. This program interviews a number of people who work in the hospitality industry and deal frequently with the public. Highlighted occupations include receptionist, bellhop, duty manager, and food-and-beverage staff. Each section illustrates and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci's Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it-and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: I want a luxurious lifestyle, Liam says. And if you look at the top businesspeople, a lot of them didn't go to college. Liam knows he wants to be a self-made millionaire, but he has no idea what sort of business he'd like to start, let alone how to start it. In this program a career specialist and a life coach help Liam define just how to accomplish his goal. After visiting with successful...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and what they do as products arrive. Viewers learn solid information about the diverse opportunities available in the retail store environment as...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Dusseldorf. This program features Kronen and the CPD staff in action, tracking them from final arrangements through the events of opening day, including a Toni Gard fashion show and a photo shoot for German...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Fashion merchandising begins with a designer, who conceptualizes garment styling and fabrication, and progresses through wholesaling where merchandise is manufactured and sold to retail stores. This comprehensive program presents a look at professionals in design and wholesale showrooms discussing how they buy fabrics, design, sell, and produce clothing lines. Viewers learn about the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Called Britain's most consistently original, outrageous, eccentric, and controversial designer, Vivienne Westwood is also an esteemed professor of fashion at Berlin's Academy of Arts. This program profiles Westwood while capturing the student experience under her rigorous tutelage. Footage of her apprentices-in the classroom, learning the ropes at her London workshop, and putting on a fashion...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In Italy, the finest cloth in Europe is woven and hand-assembled to the exacting specifications of prestigious fashion houses-and it comes at a very steep price. This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing presses of T.J.S.S., a clothing assembly plant, and a fashion trade show to demonstrate how Italy's best craftspeople turn thread into cloth and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Discusses many of the careers in clothing and includes interviews with people in the industry. Also explains talents, training, and amount of work involved in each career.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: The exciting world of fashion merchandising is outlined in this basic video to give young adults considering fashion merchandising as a career a good overview of the field. Basic information about the principles of fashion, the important role the consumer plays, and careers are all covered. Also includes information about how fashion merchandising is changing through catalog sales and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Interviews with professional sales personnel present strategies for enhancing business transactions. Viewers are shown how to prepare for a sale, approach customers and determine their needs, present merchandise, ask for a sale, handle resistance, and steps to take after the sale. Students see how to approach the sales process in its totality, beginning with the first customer contact, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for using space, line, and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes. Leading professionals...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005