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Treacy, Michael.

Format: text

Publisher / Publication Date: Addison-Wesley Pub. Co. 1995

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 TRE

Kim, W. Chan.

Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from...

Format: text

Publisher / Publication Date: Harvard Business School Press 2005

Copies Available at Woodmere

2 available in Adult Non-fiction, Call number: 658.802 KIM

Anderson, Chris

Summary: Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

Format: text

Publisher / Publication Date: Hyperion 2006

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 AND

Kim, W. Chan

Summary: Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

Format: text

Publisher / Publication Date: Hachette Books 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 KIM

Anderson, Chris

Summary: "Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demad curve, but in what used to tbe regarded as misses--the endlessly long tail of that same curve"--Container.

Format: sound recording-nonmusical

Publisher / Publication Date: Hyperion Audiobooks 2006

Copies Available at Woodmere

1 available in Compact Disc Audio Book, Call number: CD 658.8 Ander

Summary: No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits sought; the 80/20 Principle; undifferentiated, concentrated, and differentiated targeting strategies; and positioning...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD