Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Once the reigning symbol of American industrial might, General Motors now ranks among the most visible casualties of the global economic crisis. What specific forces cut the industrial giant down to size, and what strategies will enable it to rebuild? This CNBC Original documentary goes inside GM as it scrambles to stay alive and-if it can learn from the past-regain its former glory. Topics...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: How did Jason Osborn and Jason Wright turn Feed Granola into a hot brand and a household name in less than two years? This CNBC program depicts the entire process, with commentary from Inc.com senior editor Rod Kurtz, Whole Foods Market regional coordinator Kara Rubin, and the two models-turned-business-partners themselves. Also headlining the program is Sara Blakely of Spanx, a company that...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Comparisons between General Motors and the Titanic are unfortunate, but inevitable. Confusing luxury with reliability, favoring a bloated status quo over true innovation, and ignoring a host of danger signals, GM finally fell victim to its own errors. This ABC News program studies the economic icebergs that sent the company into bankruptcy-as well as the technological life rafts that could, if...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Blake Mycoskie had four companies under his belt when he got his best idea yet: create a shoe company that gives away one pair for every pair sold. This CNBC program shows how Mycoskie used his business sense and budding celebrity status to grow TOMS Shoes into a global brand, while donating over 115,000 pairs of shoes to children in need. Also featured is Frontera Foods, brainchild of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010