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Business collection (New York, N.Y.) Case studies from the multinational marketplace Entrepreneurs on the edge Ethical Markets: Growing the Green Economy Going public South-Western introduction to business Southwestern introduction to business The Big Squeeze: Rejuvenating a Century-Old Brand Ultimate media librarian collection You're the boss, starting and running your own businessFilter By Series
Business collection (New York, N.Y.) Case studies from the multinational marketplace Entrepreneurs on the edge Ethical Markets: Growing the Green Economy Going public South-Western introduction to business Southwestern introduction to business The Big Squeeze: Rejuvenating a Century-Old Brand Ultimate media librarian collection You're the boss, starting and running your own businessSummary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: In this Peabody Award-winning program, CNBC's David Faber scrutinizes Wal-Mart as he seeks to understand how the company has ascended to the heights of power it has come to occupy-and whether this juggernaut can continue to succeed in the face of increased opposition. Given unprecedented access, Faber takes viewers from an annual managers' meeting that resembles an evangelical revival to the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Rocky Mountain Institute founder Amory Lovins, ranked as one of the 2009 Time 100, believes in the plausibility of a U.S. that harnesses automotive and architectural efficiencies to free itself from the tyranny of oil-and, while the country is at it, from the dirty yoke of coal, as well. In this program, Lovins and his enthusiastic supporters square off against Robert Bryce, editor of Energy...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Since prehistoric times, the preservation of food has played an essential role in human survival-providing the stability and cultural traditions needed to create societies. This program looks at motivations and methods for preserving and processing food, how these take shape in various cultures, and the health considerations which present-day food suppliers and vendors must take into account....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Just as the industrial revolution changed the way people work, so has the rise of digital technology-leading to the radical reorganization of business models and workplaces, as well as the geographical redistribution of labor and services. This program inquires into 21st-century work paradigms, presenting commentary from scholars and business leaders about what it means to be an employee...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM President and CEO Rick Wagoner talks with BBC Chief Washington Correspondent Matt Frei. Topics under discussion include America's unending love...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: What lies behind the dramatic spike in oil and gas prices of recent years? What role have American oil companies played in it? And what do American economists and business leaders expect down the road? This CNBC Original documentary follows the flow of oil-from drill site to supertanker to refinery, then finally to the gas tank-while addressing economic and geopolitical issues associated with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Although it is a crucial aspect of modern food technology, quality control may also be the biggest challenge for any food-producing company. This program identifies quality standards that exist in various parts of the world, explores ways of measuring and monitoring quality, and looks at who is responsible for QC within a large food manufacturer. Students are introduced to HACCP and GMP systems...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: When oil conglomerate Shell stunned investors by announcing a 20 percent reduction in its proven reserves, pensions and portfolios suffered around the world. This program reveals a pattern of exaggeration and cover-up at the company's top level-specifically involving the former chairman and head of production. An unflinching analysis of a failure in business ethics, Shell Shock raises complex...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Global conglomerate ArcelorMittal not only dominates the world steel market-it also serves as an eye-opening case study for those interested in corporate mergers and acquisitions. This program explores the history of the company and the career of its most prominent owner, Indian-born entrepreneur Lakshmi Mittal. Although Mittal himself avoids media attention, several company insiders and key...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: This program examines the urgent need-not only in the U.S. but across the world-for sustainable energy; it also illustrates how new power production methods are becoming a reality. Alternative energy trendsetters are featured, including Time magazine "Hero for the Planet" Geoffrey Ballard, who explains his hydrogen fuel cell innovations. Evergreen Solar vice president Mark Farber describes his...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: A business model based on door-to-door selling made sense in the 1950s, but today's young adults love to shop-which means tough times for Avon. This case study examines forces that have seriously reduced the company's market share and the aggressive steps it has taken to boost its customer base and rebuild its image. Identifying pivotal socioeconomic factors among women under age 35-including a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Manufacturers around the world are facing a seemingly impossible competitive challenge: to constantly reduce costs while maintaining high levels of quality and adhering to tight delivery schedules. Using the automotive industry as a case study, this program takes an in-depth look at how companies that make vehicle components ranging from huge engines to tiny springs are applying methods of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Carla Campbell's business, Instant Melodies-Britain's first pay-as-you-go music/multimedia studio-is doing well enough for her to relocate and expand. With loans secured, new space rented, and equipment purchased, the 27-year-old is ready for her grand opening. This program follows Carla as sizzle quickly turns to fizzle. When business proves alarmingly slow, she makes a bold decision to speed...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: The history of the banana trade is as politically loaded as that of coffee or oil-and yet it has received scant media attention over the decades. This documentary addresses that information void, exploring links between corporate power, Western governments, and developing nations that are heavily dependent on banana production as a result of colonial and post-colonial influences. Viewers gain...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Participants in the global cap-and-trade system range from well-intentioned business leaders to rogue peddlers hoping for a quick and unprincipled killing. As for detractors, the carbon credit industry has no shortage, especially in the environmentalist movement. This film sifts through the many-sided controversy as it plays out in the West and in the developing world. Dedicated eco-watchdogs...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010