Kaufman, Josh
Summary: "Provides a comprehensive overview of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, management, systems design, analysis, and operations ... in clear, straightforward, and simple terms."--Back cover
Format: text
Publisher / Publication Date: Portfolio/Penguin 2020
Copies Available at Peninsula
1 available in Adult, Call number: 650 KAUSummary: Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Throughout the 1930s and 40s, John L. Lewis was the most powerful figure in the U.S. labor movement. This episode of A&E Classroom examines the president of the United Mine Workers of America, an independent and strong-willed leader who secured rights and benefits for the miners. A major force behind the founding of the CIO, Lewis also played a role in Franklin D. Roosevelt's election.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM President and CEO Rick Wagoner talks with BBC Chief Washington Correspondent Matt Frei. Topics under discussion include America's unending love...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Global conglomerate ArcelorMittal not only dominates the world steel market-it also serves as an eye-opening case study for those interested in corporate mergers and acquisitions. This program explores the history of the company and the career of its most prominent owner, Indian-born entrepreneur Lakshmi Mittal. Although Mittal himself avoids media attention, several company insiders and key...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Union membership continues to lag and even the term "collective bargaining" carries a decidedly un-American connotation. Why have labor unions lost much of the influence they once exerted on the U.S. economy? In this program, a variety of labor leaders and social and political activists examines the dynamic shift in labor-management relations over the past four decades that has changed the face...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive. An enemy of planning done by a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Based on John Kao's best-selling book, Jamming: The Art and Discipline of Business Creativity, this program explores the reality that creativity can be cultivated within organizations through innovative thinking. The point is clearly made that much of what passes for business on a daily basis can be compared to "reading the sheet music"-sticking to the plan. Now, watch the creative process...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program spotlights two very different small-business owners-a physical therapist and a performance artist-who have something very important in common: a business plan. Over the course of the video, Peter Dolan and Neda Rahmani talk about the key components of a business plan: the executive summary and overview, the operations plan, the marketing plan, and the financial plan. Expert...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Large organizations can only survive in a highly competitive environment if they have the resilience to effectively deal with change, whether coming from within the company or from the outside. The impact of nonsmoking legislation on places of business is used as an example of such change as this program explains how Club Med on Lindeman Island, Australia, effectively retooled itself to comply...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: How can American employees compete against super-low-wage, no-benefits workers abroad? How can corporations call themselves American while outsourcing large pieces of their business overseas? And how can American companies deal with labor practices in other countries that would be proscribed in the U.S.? In this Fred Friendly Seminar moderated by Harvard Law School's Charles Ogletree, a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In a lifetime that spans nearly a century, Peter Drucker is one of America's foremost experts on the subject of change. Widely known as the father of modern management, he has advised governments and corporations throughout the world, written dozens of books that have been translated into numerous languages, and even penned a column for The Wall Street Journal. In this program with Bill Moyers,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In the space of 60 years, England transformed itself from a rural economy into an industrial powerhouse. This program tells the story of the innovations and innovators from the Industrial Revolution who changed the world of work, including John Smeaton's ground-breaking experiments with waterwheels, Richard Arkwright's revolutionary thread factories, and James Watt's fateful partnership with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: One of the most effective engines of change is war. This program examines what happened when some of the brightest minds of the Industrial Revolution applied their skills to the field of battle. Host Dan Cruickshank takes viewers on a tour of military innovation, from camouflage and rifled gun barrels to David Bushnell's ingenious submarine and William Congreve's terrifying war rockets, which...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
View online at AVOD
Summary: Dozens of Fortune 100 companies agree that The Music Paradigm, the ingenious brainchild of conductor Roger Nierenberg, promotes keen insights into the dynamics of corporate leadership and communication. In this program, Nierenberg leads the BBC concert orchestra and executives from several major corporations through a series of interactive exercises relating to the complex interplay between...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Once the reigning symbol of American industrial might, General Motors now ranks among the most visible casualties of the global economic crisis. What specific forces cut the industrial giant down to size, and what strategies will enable it to rebuild? This CNBC Original documentary goes inside GM as it scrambles to stay alive and-if it can learn from the past-regain its former glory. Topics...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Napster and Goosehead.com exemplify how technology and the Internet have given rise to a wave of businesses with extremely young leaders. This program looks at the emergence of a new breed of entrepreneurs and their impact on the American work environment. It addresses such questions as whether these young people are prepared for the responsibilities of running a company and if their ideals...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Blake Mycoskie had four companies under his belt when he got his best idea yet: create a shoe company that gives away one pair for every pair sold. This CNBC program shows how Mycoskie used his business sense and budding celebrity status to grow TOMS Shoes into a global brand, while donating over 115,000 pairs of shoes to children in need. Also featured is Frontera Foods, brainchild of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: This episode of CEO Exchange introduces viewers to two resourceful CEOs who are revolutionizing the way we think about food and energy around the globe. After decades in the oil industry, Patricia Woertz has brought renewed energy to Archer Daniels Midland, now the leading producer of biofuels. At Deere & Company, Bob Lane is combining the traditional quality of the legendary equipment...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Essentially, a manager's style is the way he or she makes decisions, relates to subordinates, and lays out a vision for an organization. This program examines five widely recognized management styles, commonly identified as autocratic, persuasive, consultative, participative, and laissez faire. Viewers learn about each style's characteristics, advantages, drawbacks, and practical applications....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011