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Business 2000 Business collection (New York, N.Y.) CEO Stories Going public Pitchman, the people person, and the peddler Profits and promises South-Western introduction to business Southwestern introduction to business The Big Squeeze: Rejuvenating a Century-Old Brand Ultimate media librarian collectionFilter By Series
Business 2000 Business collection (New York, N.Y.) CEO Stories Going public Pitchman, the people person, and the peddler Profits and promises South-Western introduction to business Southwestern introduction to business The Big Squeeze: Rejuvenating a Century-Old Brand Ultimate media librarian collectionZiegler, Mel.
Summary: Mel and Patricia Ziegler, cocreators of Banana Republic, and Bill Rosenzweig, CEO of The Republic of Tea, present a vivid portrait of the creative process required to launch any new successful product or enterprise-- book jacket.
Format: text
Publisher / Publication Date: Currency Doubleday 1994
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 ZIECarlson, Curtis Ray.
Contents: The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch:...
Format: text
Publisher / Publication Date: Crown Business 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.4063 CARSummary: The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Marmite's momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company's operations will be modernized. The program then illustrates the engineering and installation of 3.7 million dollars worth of new machinery and explains what happens when the installation doesn't go as...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Aflac's duck "spokesman" has proven to be an overwhelming success, indelibly quacking the insurance company's name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions-including championing the duck symbol-have led the company to prosperity. Amos discusses several of his...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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McDonald, John.
Format: text
Publisher / Publication Date: MIT Press 2002
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 921 SLOAN, ALFRED McDonaldBacon, John U.
Summary: "An uplifting and compelling leadership book based on the hard-earned lessons learned by the author when he was head coach of the Ann Arbor Huron High School ice hockey team, about how he motivated, engaged, and empowered his players to go from being ranked as the absolute worst team in the nation to one of the country's best"--
Format: text
Publisher / Publication Date: Houghton Mifflin Harcourt 2021
Sorry, no copies available
Place a hold to request this item.Summary: He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Diamond, Jared M.
Summary: "In his international bestsellers Guns, Germs and Steel and Collapse, Jared Diamond transformed our understanding of what makes civilizations rise and fall. Now, in his third book in this monumental trilogy, he reveals how successful nations recover from crises while adopting selective changes -- a coping mechanism more commonly associated with individuals recovering from personal crises....
Format: text
Publisher / Publication Date: Little, Brown and Company 2019
Copies Available at Peninsula
1 available in Adult, Call number: 303.48 DIACopies Available at Woodmere
1 available in Adult Non-fiction, Call number: 303.48 DIASummary: A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: A worldwide increase in longevity has brought a focus on making that longer life a healthier one. The greater focus on health, and the considerably higher cost of caring for the elderly, will create a need for a more effective health-care delivery system. Experts from Kaiser Permanente, U.S. Healthcare, Genzyme, and Boehringer Ingelheim, among others, provide insight on these challenges and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Dozens of Fortune 100 companies agree that The Music Paradigm, the ingenious brainchild of conductor Roger Nierenberg, promotes keen insights into the dynamics of corporate leadership and communication. In this program, Nierenberg leads the BBC concert orchestra and executives from several major corporations through a series of interactive exercises relating to the complex interplay between...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: As a young business school graduate, Patricia Barbizet made waves when she joined the finance department of French automaker Renault. Three decades later, she is now CEO of the colossal holding company Artemis, and in this interview she reflects on her distinguished career. Barbizet describes her experiences with both companies, her vision for Artemis, its significance within the corporate...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Michelli, Joseph A.
Summary: A primer on leadership examines the five key principles behind the Ritz-Carlton Hotel Company's unparalleled success and customer service innovations.
Format: text
Publisher / Publication Date: McGraw-Hill 2008
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.4092 MICSummary: CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: This ongoing case study dramatically exposes two deal-breaking pitfalls that can easily derail a merger: hidden agendas and power plays. Using his valuation as leverage, one equity holder tries to sell his store to an outside investor before his potential partners find out he has
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: The food industry has rapidly developed cross-border trade to meet the accelerating internationalism of consumer tastes. Some brands are promoted globally. But differences in religion, culture, and taste make food one of the toughest products to sell internationally. The consumer, as always, is the key. Consumers will expect more varied, pre-prepared, and time-saving food, and producers will...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: How can American employees compete against super-low-wage, no-benefits workers abroad? How can corporations call themselves American while outsourcing large pieces of their business overseas? And how can American companies deal with labor practices in other countries that would be proscribed in the U.S.? In this Fred Friendly Seminar moderated by Harvard Law School's Charles Ogletree, a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: In a lifetime that spans nearly a century, Peter Drucker is one of America's foremost experts on the subject of change. Widely known as the father of modern management, he has advised governments and corporations throughout the world, written dozens of books that have been translated into numerous languages, and even penned a column for The Wall Street Journal. In this program with Bill Moyers,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005