Summary: Andrew S. Grove, CEO, Intel Corp.Before "Intel Inside" became the sine qua non of PC manufacturing, Intel faced the prospect of being squeezed out of the microchip market by Japanese manufacturers who threatened to turn the chip into a commodity. Here, Andrew Grove explains how Intel shrugged off a business-as-usual mindset and began encouraging innovation and experimentation, enabling the...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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