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Market segmentation New products

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Kim, W. Chan Kim, W. Chan.

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Filter By Fiction/Non-fiction

Fiction Non-fiction

Filter By Subjects

Market segmentation New products

Filter By Authors

Kim, W. Chan Kim, W. Chan.

Filter By Genres

bibliography

Kim, W. Chan.

Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from...

Format: text

Publisher / Publication Date: Harvard Business School Press 2005

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.802 KIM

Kim, W. Chan

Summary: Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

Format: text

Publisher / Publication Date: Hachette Books 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 KIM

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