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Zarrella, Dan.

Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

Format: text

Publisher / Publication Date: O'Reilly 2010

Copies Available at Fife Lake

1 available in Adult, Call number: 658.054 ZAR

Staples, Tim

Summary: The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,...

Format: sound recording-nonmusical

Publisher / Publication Date: Recorded Books 2019

Copies Available at Woodmere

1 available in Compact Disc Audio Book, Call number: CD 658.8 STA

Vaynerchuk, Gary.

Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...

Format: text

Publisher / Publication Date: HarperCollins 2013

Copies Available at East Bay

1 available in Adult, Call number: 658.872 VAY

Bly, Robert W.

Summary: Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs --...

Format: text

Publisher / Publication Date: Entrepreneur Press 2018

Copies Available at Kingsley

1 available in Adult, Call number: 658.8 BLY

Erisman, Porter.

Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How...

Format: text

Publisher / Publication Date: Palgrave Macmillan Trade 2015

Sorry, no copies available

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Holiday, Ryan.

Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it...

Format: text

Publisher / Publication Date: Portfolio/Penguin 2014

Copies Available at Woodmere

2 available in Adult Display, Call number: 658.8 HOL

Brogan, Chris.

Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

Format: text

Publisher / Publication Date: John Wiley 2010

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.872 BRO

Veloso, Maria.

Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...

Format: text

Publisher / Publication Date: American Management Association 2013

Sorry, no copies available

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Ostrofsky, Marc.

Summary: Describes how to make money using the Internet, offering case studies, outlining the successful strategies used by the author, and discussing such issues as collecting payments, using social networks, and saving money.

Format: text

Publisher / Publication Date: Free Press 2012

Copies Available at Kingsley

1 available in Adult, Call number: 658.8 OST

Miles, Jason

Format: text

Publisher / Publication Date: McGraw-Hill 2013

Copies Available at East Bay

1 available in Adult, Call number: 658.872 MIL

Edwards, Jim

Format: text

Publisher / Publication Date: Morgan James. 0000

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.872 EDW

Levinson, Jay Conrad.

Summary: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Format: text

Publisher / Publication Date: Jere L. Calmes 2010

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Ries, Al.

Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries....

Format: sound recording-nonmusical

Publisher / Publication Date: Harper Collins Publishers 2014

View online at Hoopla

Hennessy, Brittany

Summary: Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.

Format: text

Publisher / Publication Date: Citadel Press, Kensington Publishing Corp. 2018

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 HEN

Moffitt, Sean.

Summary: Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description

Format: text

Publisher / Publication Date: McGraw-Hill 2011

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 MOF

Anderson, Chris

Summary: "Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demad curve, but in what used to tbe regarded as misses--the endlessly long tail of that same curve"--Container.

Format: sound recording-nonmusical

Publisher / Publication Date: Hyperion Audiobooks 2006

Copies Available at Woodmere

1 available in Compact Disc Audio Book, Call number: CD 658.8 Ander

Collier, Marsha

Summary: Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new...

Format: text

Publisher / Publication Date: John Wiley & Sons, Inc. 2018

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 381 COL

Collier, Marsha.

Contents: eBay basics -- Essential tools -- Selling like a pro -- Sourcing merchandise -- Presenting your items -- Extending your reach -- Storing and shipping -- Power selling on eBay -- Office and legal.

Format: text

Publisher / Publication Date: John Wiley & Sons 2013

Copies Available at Interlochen

1 available in Adult, Call number: 381.177 Collier 2013

Anderson, Chris

Summary: Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

Format: text

Publisher / Publication Date: Hyperion 2006

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 AND

Hopkins, Jeanne

Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and...

Format: text

Publisher / Publication Date: Wiley 2012

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Vaynerchuk, Gary.

Summary: "Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family...

Format: text

Publisher / Publication Date: HarperStudio 2009

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 650.1 VAY

Walter, Ekaterina.

Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and...

Format: text

Publisher / Publication Date: McGraw-Hill 2014

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 659.14 WAL

Weber, Steve (Stephen W.)

Contents: Introduction -- Seller profile: Inedible Jewelry -- Register and shop at Etsy -- Seller profile: Wooly Baby -- Open for business! -- Seller profile: Indulge Your Shelf -- Create and edit your listings -- Seller profile: Angie's Suds 'N Such -- Photograph your items like a pro -- Organize and manage your shop -- Seller profile: Purple and Lime -- Ship your treasures -- Seller profile: Zou Zou's...

Format: text

Publisher / Publication Date: Stephen W. Weber 2012

Sorry, no copies available

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Segel, Rick.

Format: text

Publisher / Publication Date: Wiley 2006

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 SEG