Staples, Tim
Summary: The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,...
Format: sound recording-nonmusical
Publisher / Publication Date: 2019
Copies Available at Woodmere
2 available in Compact Disc Audio Book, Call number: CD 658.8 STAZarrella, Dan.
Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
Format: text
Publisher / Publication Date: O'Reilly 2010
Copies Available at Fife Lake
1 available in Adult, Call number: 658.054 ZARHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARFowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
Format: text
Publisher / Publication Date: Kogan Page Limited 2024
Copies Available at Kingsley
1 available in New Non-fiction, Call number: 302.23 FOWHoliday, Ryan.
Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it...
Format: text
Publisher / Publication Date: Portfolio/Penguin 2014
Copies Available at Woodmere
2 available in Adult Display, Call number: 658.8 HOLVaynerchuk, Gary.
Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...
Format: text
Publisher / Publication Date: HarperCollins 2013
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 658.872 VAYErisman, Porter.
Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How...
Format: text
Publisher / Publication Date: Palgrave Macmillan Trade 2015
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658 ERIBrogan, Chris.
Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
Format: text
Publisher / Publication Date: John Wiley 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 BRODiamond, Stephanie
Summary: "This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Format: text
Publisher / Publication Date: John Wiley & Sons, Inc. 2018
Sorry, no copies available
Place a hold to request this item.Veloso, Maria.
Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...
Format: text
Publisher / Publication Date: American Management Association 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 VELHund, Emily
Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information,...
Format: text
Publisher / Publication Date: Princeton University Press 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 HUNLevinson, Jay Conrad.
Summary: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Format: text
Publisher / Publication Date: Jere L. Calmes 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 LEVHopkins, Jeanne
Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and...
Format: text
Publisher / Publication Date: Wiley 2012
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 HOPVaynerchuk, Gary.
Summary: "Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family...
Format: text
Publisher / Publication Date: HarperStudio 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 650.1 VAYWalter, Ekaterina.
Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and...
Format: text
Publisher / Publication Date: McGraw-Hill 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659.14 WALWeber, Steve (Stephen W.)
Contents: Introduction -- Seller profile: Inedible Jewelry -- Register and shop at Etsy -- Seller profile: Wooly Baby -- Open for business! -- Seller profile: Indulge Your Shelf -- Create and edit your listings -- Seller profile: Angie's Suds 'N Such -- Photograph your items like a pro -- Organize and manage your shop -- Seller profile: Purple and Lime -- Ship your treasures -- Seller profile: Zou Zou's...
Format: text
Publisher / Publication Date: Stephen W. Weber 2012
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 745 WeberCollier, Marsha
Summary: Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new...
Format: text
Publisher / Publication Date: John Wiley & Sons, Inc. 2018
Sorry, no copies available
Place a hold to request this item.Edwards, Jim
Format: text
Publisher / Publication Date: Morgan James. 0000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 EDWWeltman, Barbara.
Summary: Provides an overview on the basics of creating an eBay business, covering the fundamentals of record keeping, the online auction process, accounting, taxes, insurance, and legal issues.
Format: text
Publisher / Publication Date: Alpha Books 2008
Sorry, no copies available
Place a hold to request this item.Hennessy, Brittany
Summary: Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Format: text
Publisher / Publication Date: Citadel Press, Kensington Publishing Corp. 2018
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 HENCulwell, Lori.
Format: text
Publisher / Publication Date: Prentice Hall Press 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 CULKabani, Shama Hyder.
Summary: "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
Format: text
Publisher / Publication Date: Benbella 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 KABWalker, Jeff
Summary: This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market...
Format: text
Publisher / Publication Date: Morgan James Publishing 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658 WALJoel, Mitch.
Summary: Explains the five key developments that have permanently altered the business world and describes how companies can embrace new media to change business models and adapt to the changes.
Format: text
Publisher / Publication Date: Business Plus 2013