Staples, Tim
Summary: The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,...
Format: sound recording-nonmusical
Publisher / Publication Date: 2019
Copies Available at Woodmere
2 available in Compact Disc Audio Book, Call number: CD 658.8 STAHarris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARDiamond, Stephanie
Summary: "This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Format: text
Publisher / Publication Date: John Wiley & Sons, Inc. 2018
Sorry, no copies available
Place a hold to request this item.Veloso, Maria.
Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...
Format: text
Publisher / Publication Date: American Management Association 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 VELAdams, Richard
Format: text
Publisher / Publication Date: Watson-Guptill Publications 2003
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659.14 ADASummary: What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: E-commerce, e-learning, e-zines, eBay-what's the common denominator? The "e" of course! But in today's fast-paced, highly connected world, that "e" doesn't just stand for "electronic"; it stands for "everywhere" as more and more people link up online. This program travels the Web to explore Internet careers in three main areas: the front end, the back end, and everywhere in between. Front-end...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: With the increasing popularity of YouTube, video blogs, Internet-based newscasts, Slingbox, and made-for-mobile content, has the time finally come to turn off the TV? This exploration of whether-or when-nontraditional video will topple commercial television looks at how New Media is changing the way video is both created and consumed. In the process, host Jian Ghomeshi gathers the insights and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007