Carlson, Curtis Ray.
Contents: The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch:...
Format: text
Publisher / Publication Date: Crown Business 2006