Summary: Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles' publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games--creating a fundamental shift in the monetization of fame and paving the way for...
Publisher / Publication Date: Pocket Books 2014
Copies Available at Woodmere1 available in Adult Non-fiction, Call number: 782.42 GRE
Summary: "When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula--seeking equity instead of cash for endorsement deals--but with a twist: as the first person to top 1 million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech...
Publisher / Publication Date: Little, Brown and Company 2020