Summary: Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Three athletic footwear companies-Nike, adidas, and homegrown upstart Li Ning-have faced off in a high-stakes battle for China's gigantic market. This program examines adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied. Li Ning CFO Tan...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in the Japanese cell phone market-a viable litmus test for worldwide technology consumption-and the internal battles tech companies endure in order to...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: How did China go from agrarian-based communism to being the world's top source for consumer goods? By following three European buyers obtaining wholesale merchandise, this program explores China's manufacturing industry and its attempt to balance economic concerns with political and social ideals. Visiting Chinese factory towns, the buyers meet an ex-communist CEO who talks about what changed...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2008
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Summary: Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells 10 times as many beans as its nearest rival. Has nobody come up with a better product in 120 years, or is something else going on? Is branding so powerful that it can actually affect our taste buds? This program goes on the trail of international food and beverage...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: Cheap lookalikes of popular goods are flooding the world's markets, depriving legitimate manufacturers of hundreds of billions of dollars each year. This eye-opening expose follows the anti-counterfeit investigators of Cartier and BIC from their headquarters to New York and Nigeria and then on to China as they hurry to trace and stop the flow of illegal goods at the source. But bringing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: High tech is big money-as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today's global economy? Is it all about marketing, or are other forces at work when the latest smart phone stirs consumers into a frenzy? This program goes inside the technology industry for answers. Viewers will learn about Sony's Blu-ray...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: As North America becomes more and more ethnically diverse, there is a growing appetite for every type of cuisine. This program focuses on Anita Saini and her Devya Indian Gourmet line of ready-to-eat sauces-heartened by a demand for her products but hampered by a lack of money to meet it. Also profiled on the show is millionaire Cindy Lee, a housewife who launched T&T Supermarket and has built...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: The apparel industry has become far more than a showcase for a designer's talent-it's now the battleground of billion-dollar corporations. This program enters the world of fashion superbrands to find out how and why they have invaded not only our wardrobes, but our minds. With help from neuroscientist and marketing expert Dr. Gemma Calvert, who administers an MRI scan to an avid fashion...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: When Harper's Magazine editor Ken Silverstein went undercover to recruit Washington lobbyists to help improve the image of Turkmenistan, a corrupt Central Asian government with appalling human rights abuses, K-Street lobbying firms laid out plans to get the job done. In this program, Bill Moyers and Silverstein discuss what that says about the state of influence-peddling in Washington. Also on...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Most industries exploit the advantages of globalization-specifically, low labor costs. Recently, however, major textile manufacturers have come under increasing pressure from fair trade activists and NGOs. This program studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of everyday consumer goods, especially apparel items. Shedding...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Peak oil: the point at which oil-producing countries, faced with diminishing crude reserves, can no longer keep pace with growing demand. Has the world already reached it, or is the point of irrevocable decline still decades away? That is the slippery question that frames the narrative of this program as experts from around the world give their views on factors associated with escalating oil...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Global conglomerate ArcelorMittal not only dominates the world steel market-it also serves as an eye-opening case study for those interested in corporate mergers and acquisitions. This program explores the history of the company and the career of its most prominent owner, Indian-born entrepreneur Lakshmi Mittal. Although Mittal himself avoids media attention, several company insiders and key...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009