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Branding (Marketing) Business enterprises Technological innovations Business logistics Computers Economic aspects Electronic commerce Entrepreneurship Vocational guidance International business International business enterprises Management Logistics Computer programs Marketing Case studiesSummary: Between the privatization of state-owned monopolies on the one hand and advances in information technology and e-commerce on the other, European economies are undergoing drastic changes to keep up with the times. Module one of this program focuses on institutional change, as the British electricity market undergoes privatization, while module two examines technological change through the case...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007