Thomke, Stefan H
Summary: "When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product,...
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Publisher / Publication Date: Harvard Business Review Press 2020
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1 available in Adult Non-fiction, Call number: 658.4 THOLinn, Susan.
Summary: Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to...
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Publisher / Publication Date: New Press 2004
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Place a hold to request this item.Bernasek, Anna
Summary: In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing...
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Publisher / Publication Date: Nation Books 2015
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1 available in Adult Non-fiction, Call number: 330 BERCrawford, Frederick A.
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Publisher / Publication Date: Crown Business 2001
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.834 CRASummary: When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus groups were looking to the box for instructions, the specialists came up with an innovative, book-style package for the phones that doubled as a how-to guide. In this program viewers learn how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Underhill, Paco
Summary: "An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
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Publisher / Publication Date: Simon & Schuster 2022
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1 available in Adult Non-fiction, Call number: 641.31 UNDWing, Michael J.
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Publisher / Publication Date: Upstart Publishing 1997
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.812 WINSummary: By working closely with potential customers as well as suppliers, manufacturers, and distributors, designers can optimize the products they create while keeping tooling and assembly costs down. In this program designers from Britain's Kinneir Dufort employ market research and model-making technology to redesign a peak flow meter, used by people with asthma to measure lung function. To keep up...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Underhill, Paco.
Summary: The science, mechanics, demographics, and dynamaics of shopping.
Format: text
Publisher / Publication Date: Simon & Schuster 1999
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.834 UNDSummary: Trunki is a popular children's ride-on suitcase-its brightly colored, rounded surfaces appeal to toddlers and parents alike. But when its designer appeared on a British TV show featuring the product, its towing strap broke, sending Trunki into another round of modification. This program explains how a product became a worldwide success through following three important principles of good...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Denove, Chris.
Summary: For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. In this book, they provide an insider's perspective on some of the most successful companies on the planet. Corporate giants and local legends all use customer satisfaction as their key to market dominance. This...
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Publisher / Publication Date: Portfolio 2006
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8343 DENSummary: Decades ago, Volvo's famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development process to make sure that Volvo remains competitive on all fronts. In this program Volvo representatives address the issue of combining safety features with good design while maintaining brand...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: Follows Damon Gameau as he embarks on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived as healthy. Highlights some of the issues that plague the sugar industry, and where sugar lurks on supermarket shelves.
Format: moving image
Publisher / Publication Date: 2015
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1 available in Documentary DVDs, Call number: DVD DOC THALindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
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Publisher / Publication Date: Crown Business 2011
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1 available in Adult Non-fiction, Call number: 658.8 LINSummary: Showcasing the effect of a high sugar diet on a healthy body.
Format: moving image
Publisher / Publication Date: Samuel Goldwyn Films, LLC 2016
View online at Hoopla
Ariely, Dan.
Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Publisher / Publication Date: Harper 2008
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1 available in Adult Non-fiction, Call number: 330 ARISummary: Reveals how consumer demand for five species has America importing 90% of its seafood threatening fishing communities and public health. But pioneering chefs and fishermen are leading a movement to reconnect us back to our local seafood.
Format: moving image
Publisher / Publication Date: 2021
Copies Available at Woodmere
1 available in Documentary DVDs, Call number: DVD DOC FISCooke, Lisa Louise
Summary: "The completely updated second addition of the national bestseller! When it comes to tracing your family tree online, you need the right tools to get the job done! In The Genealogist's Google Toolbox, renowned genealogy podcaster Lisa Louise Cooke helps you stuff your genealogy toolbox with FREE state-of-the-art Internet tools that are built to search, translate, message, and span the globe....
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Publisher / Publication Date: [Genealogy Gems Publications] 2019
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1 available in Adult Non-fiction, Call number: 929.1 COO1 available in Genealogy, Call number: R-GEN 929.1 COO
Summary: In the corner of a small cafe, Areum sits typing on her laptop. At the tables around her, other customers enact the various dramas of their lives. Is she merely writing what she hears? Or is she hearing what's been written? As dramas inside the cafe unfold, the plants outside grow taller.
Format: moving image
Publisher / Publication Date: 2020
Copies Available at Woodmere
1 available in Foreign DVDs, Call number: DVD FOREIGN GRABailey, Maria T.
Contents: Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and...
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Publisher / Publication Date: Dearborn Trade Pub. 2005
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.83 BAIBrown, Box
Summary: "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate...
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Publisher / Publication Date: First Second, an imprint of Roaring Brook Press, a division of Holtzbrinck Publishing Holdings Limited Partnership 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 688.72 BRORies, Eric
Summary: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to...
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Publisher / Publication Date: Crown Business 2011
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Place a hold to request this item.Schwartz, Nelson
Summary: "In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope rising, separating Americans into two radically different experiences of life. On one side of the velvet rope is a friction-free existence where, for a price, needs are anticipated and catered to. Red tape is cut, lines are jumped, appointments are secured, and doors...
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Publisher / Publication Date: Doubleday 2020
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1 available in Adult Non-fiction, Call number: 339.2 SCHSummary: "A gripping tale of microbes, medicine and money, Under our skin exposes the hidden story of Lyme disease, one of the most controversial and fastest growing epidemics of our time. Each year, thousands go undiagnosed or misdiagnosed, often told that their symptoms are 'all in their head.' Following the stories of patients and physicians fighting for their lives and livelihoods, the film brings...
Format: moving image
Publisher / Publication Date: Open Eye Pictures 2008