Wu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
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Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSylvester, Kevin
Summary: "Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex...
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Publisher / Publication Date: Annick Press 2019
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1 available in Juvenile Nonfiction, Call number: J 306.3 SYLStephens, Doug
Summary: Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to...
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Publisher / Publication Date: Figure 1 Publishing 2017
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1 available in Adult Non-fiction, Call number: 658.8 STE1 available in Adult Display, Call number: 658.8 STE
Thaler, Richard H.
Summary: Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice...
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Publisher / Publication Date: Yale University Press 2021
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1 available in Adult Non-fiction, Call number: 330.01 THAMezrich, Ben
Summary: From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the...
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Publisher / Publication Date: Grand Central Publishing 2023
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1 available in Adult Non-fiction, Call number: 658.872 MEZScott, David Meerman
Summary: "Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are...
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Publisher / Publication Date: Portfolio/Penguin 2020
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1 available in Adult Non-fiction, Call number: 658.8 SCOMezrich, Ben
Summary: "Beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street"--
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Publisher / Publication Date: Grand Central Publishing 2021
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1 available in Adult Non-fiction, Call number: 332.63 MEZReynolds, Donna
Summary: "Some people believe Americans should make an effort to buy goods made in the United States; others say this it does not matter where something is made. Thanks to allowances, many children are consumers in their own right, and even those who are not will one day have to make ethical decisions about where their money is spent. Through alternating viewpoints, complemented by fact boxes and a...
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Publisher / Publication Date: KidHaven Publishing 2021
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1 available in Juvenile Nonfiction, Call number: J 339.4 REYCopies Available at Interlochen
1 available in JT Non-Fiction, Call number: JT Social Point ReynoldsThaler, Richard H.
Summary: Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
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Publisher / Publication Date: Penguin Books 2009
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Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
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Publisher / Publication Date: Crown Business 2011
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1 available in Adult Non-fiction, Call number: 658.8 LINAriely, Dan.
Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Publisher / Publication Date: Harper 2008
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1 available in Adult Non-fiction, Call number: 330 ARISummary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: With its "bargains by the bagful" philosophy, Ames successfully targeted a huge and lucrative demographic market called The Belongers. In this program filmed at the apex of Ames' success, NewsHour correspondent Paul Solman discusses the Ames phenomenon with CEO Joe Ettore, Executive Vice President Rolando de Aguiar, and others. This snapshot of Ames at its peak offers a useful point of entry...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: Bottled water is designed in such a way that the sound of the liquid sloshing in the container makes the water seem pure and fresh. A computer's start-up tone, the snap of a cosmetics case, the sound of the buttons, when pushed, on household appliancesall have been engineered by sound designers. This program examines the use of sound design in product development, and reveals how designers,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Ahuvia, Aaron
Summary: An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things--drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life...
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Publisher / Publication Date: Little, Brown Spark 2022
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1 available in Adult Non-fiction, Call number: 306.487 AHUCrawford, Frederick A.
Format: text
Publisher / Publication Date: Crown Business 2001
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1 available in Adult Non-fiction, Call number: 658.834 CRAEgan, Sophie.
Summary: A program director at the Culinary Institute of America draws on insights from psychology, anthropology, food science, and behavioral economics to examine the good and the bad in American food culture and how it relates to values that define the national character.
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Publisher / Publication Date: William Morrow, an imprint of HarperCollinsPublishers 2016
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1 available in Adult Non-fiction, Call number: 394.1 EGAHoward, Jennifer
Summary: "Offers a fascinating and insightful account of what becomes of the stuff that we accumulate in our homes and lives. It's a powerful reminder of how the deeply personal acts of daily life are shared across families, cultures, economies, and countries, and an account of how one author's struggle to manage her family's clutter led to a deeper understanding of what matters most in all of our...
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Publisher / Publication Date: Belt Publishing 2020
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1 available in Adult Non-fiction, Call number: 306.3 HOWSummary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Summary: Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: An ideal discussion-launcher for sociology courses, this program examines cultural and psychological aspects of what is now an archetypal suburban experience: shopping at the mall. Visiting "cathedrals of consumerism" throughout North America-from the Southdale, Minnesota, progenitor of the enclosed retail mall to the absurdly spectacular Grand Canal Shoppes and Desert Passage in Las Vegas-the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006