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Wu, Tim

Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...

Format: text

Publisher / Publication Date: Knopf 2016

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 659 WU

Stephens, Doug

Summary: Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to...

Format: text

Publisher / Publication Date: Figure 1 Publishing 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 STE
1 available in Adult Display, Call number: 658.8 STE

Thaler, Richard H.

Summary: Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice...

Format: text

Publisher / Publication Date: Yale University Press 2021

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 330.01 THA

Sylvester, Kevin

Summary: "Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex...

Format: text

Publisher / Publication Date: Annick Press 2019

Copies Available at Woodmere

1 available in Juvenile Nonfiction, Call number: J 306.3 SYL

Scott, David Meerman

Summary: "Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are...

Format: text

Publisher / Publication Date: Portfolio/Penguin 2020

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 SCO

Barden, Phil.

Format: text

Publisher / Publication Date: Wiley 2013

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8342 BAR

Mezrich, Ben

Summary: "Beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street"--

Format: text

Publisher / Publication Date: Grand Central Publishing 2021

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 332.63 MEZ

Reynolds, Donna

Summary: "Some people believe Americans should make an effort to buy goods made in the United States; others say this it does not matter where something is made. Thanks to allowances, many children are consumers in their own right, and even those who are not will one day have to make ethical decisions about where their money is spent. Through alternating viewpoints, complemented by fact boxes and a...

Format: text

Publisher / Publication Date: KidHaven Publishing 2021

Copies Available at Woodmere

1 available in Juvenile Nonfiction, Call number: J 339.4 REY

Copies Available at Interlochen

1 available in Juvenile, Call number: J Set Points of View 339.4 Reynolds 2021

Thaler, Richard H.

Summary: Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.

Format: text

Publisher / Publication Date: Penguin Books 2009

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 330 THA

Lindström, Martin

Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.

Format: text

Publisher / Publication Date: Crown Business 2011

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 LIN

Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Ariely, Dan.

1 hold on 1 copy

Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Format: text

Publisher / Publication Date: Harper 2008

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 330 ARI

Eisenberg, Lee

Summary: Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.

Format: text

Publisher / Publication Date: Free Press 2009

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 306.3 EIS

Summary: With its "bargains by the bagful" philosophy, Ames successfully targeted a huge and lucrative demographic market called The Belongers. In this program filmed at the apex of Ames' success, NewsHour correspondent Paul Solman discusses the Ames phenomenon with CEO Joe Ettore, Executive Vice President Rolando de Aguiar, and others. This snapshot of Ames at its peak offers a useful point of entry...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Bottled water is designed in such a way that the sound of the liquid sloshing in the container makes the water seem pure and fresh. A computer's start-up tone, the snap of a cosmetics case, the sound of the buttons, when pushed, on household appliancesall have been engineered by sound designers. This program examines the use of sound design in product development, and reveals how designers,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2011

View online at AVOD

Summary: Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies-including home visits and "brainstorming sessions"...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Crawford, Frederick A.

Format: text

Publisher / Publication Date: Crown Business 2001

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.834 CRA

Egan, Sophie.

Summary: A program director at the Culinary Institute of America draws on insights from psychology, anthropology, food science, and behavioral economics to examine the good and the bad in American food culture and how it relates to values that define the national character.

Format: text

Publisher / Publication Date: William Morrow, an imprint of HarperCollinsPublishers 2016

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 394.1 EGA

Howard, Jennifer

Summary: "Offers a fascinating and insightful account of what becomes of the stuff that we accumulate in our homes and lives. It's a powerful reminder of how the deeply personal acts of daily life are shared across families, cultures, economies, and countries, and an account of how one author's struggle to manage her family's clutter led to a deeper understanding of what matters most in all of our...

Format: text

Publisher / Publication Date: Belt Publishing 2020

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 306.3 HOW

Summary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.

Format: software, multimedia

Publisher / Publication Date: Films Media Group 1900

View online at AVOD

Summary: Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Turow, Joseph

Summary: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already...

Format: text

Publisher / Publication Date: Yale University Press 2017

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 TUR

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