Pradeep, A. K.
Contents: Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain...
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Publisher / Publication Date: Wiley 2010
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1 available in Adult Non-fiction, Call number: 658.8342 PRAWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
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Publisher / Publication Date: Knopf 2016
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1 available in Adult Non-fiction, Call number: 659 WUThaler, Richard H.
Summary: Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice...
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Publisher / Publication Date: Yale University Press 2021
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1 available in Adult Non-fiction, Call number: 330.01 THAThaler, Richard H.
Summary: Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.
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Publisher / Publication Date: Penguin Books 2009
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Place a hold to request this item.Lindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
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Publisher / Publication Date: Crown Business 2011
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1 available in Adult Non-fiction, Call number: 658.8 LINAriely, Dan.
Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Publisher / Publication Date: Harper 2008