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Greenberg, David

Summary: "The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian...

Format: text

Publisher / Publication Date: W.W. Norton & Company 2016

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 973 GRE

Waldman, Michael

Format: text

Publisher / Publication Date: Simon & Schuster 2000

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 973.929 WAL

Gavin, William F.

Contents: A speech at the beach -- A speechwright's education -- Becoming a speechwright -- On the campaign trail -- The White House -- A brief bureaucratic interlude -- Jim Buckley and Ronald Reagan -- Bob Michel, man of the House -- Working with the Gipper, again -- Getting the job done.

Format: text

Publisher / Publication Date: Michigan State University Press 2011

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 808.5092 GAV