Register for Summer Reading Club
Search
Type
Format
Sort
Location

Summary: Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

View online at AVOD

Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: True or false? "A good product will sell itself. In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and market share-and the marketing plan, which addresses situational analysis and goals. The tools involved in creating a marketing plan are described as...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: With 250 years of history behind it, Guinness is one of Britain's best-loved brands-yet sales of the famous black stout have fallen year after year. This program analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examining the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: What specific skills enabled a young state senator to become, in the space of four years, President of the United States? This program reveals a set of methods and attitudes at the core of successful communication. Presented by renowned public speaking coach Richard Greene, the video incorporates passages from many of President Obama's finest speeches-and uses these examples to explore tone of...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: This program spotlights television's best ads from the Clio Hall of Fame from the mid-1980s through the late '90s, including memorable moments such as IBM's "Hats," Dr. Pepper's "Hunchback," Sony's "Cranebird," Apple Corporation's "1984," California Raisins' "Lunchbox," Diet Pepsi's "Apartment 10G," Energizer Battery's "Bunny," Penn Tennis Balls' "Bounce Test," California Milk Advisory Board's...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: This program focuses on the best of the Clio gold and silver winners for the year 2008. Entries include McDonald's "Estate Agent," "Alan Hansen," and "Plumber"; Sony Bravia "Play-Doh"; StuffIt Deluxe "Life of a Goldfish," "Pregnancy," and "New Year's Resolutions"; Kellogg's All-Bran "Construction Worker"; Centraal Beheer Achmea "Prison Guard"; Sedal "Placard"; Shera Ceiling Board "Shakespearean...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: This program displays the best of the Clio gold and silver winners for the year 2005. Entries include Citroen's "Dance"; Sony PlayStation 2's "Golfers" and "Athletes"; Peugeot 407's "Toys"; North American Coffee Partnership-Starbucks' "Glen"; Volkswagen Golf's "Kids On Steps"; adidas' "Unstoppable"; Mercedes-Benz Convertibles' "Sounds of Summer"; and the California Milk Advisory Board's...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: This program brings together 2000's winners of the gold, silver, and bronze Clio Awards. Entries include Levi's "Drugstore," Nike's "The Morning After" and "Beautiful," Bud Light's "Rough Choice," Fatboy Slim's "Praise You," Amazon.com's "Tons of Toys," Pepsi's "Play Acting," Sega's "Apocalypse," Whiskas' "Commercial for Cats," MTV's "Snitch," Toyota Tundra's "More Spectacular," British...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: How can a company assemble all the ingredients of true innovation and achieve marketplace success? This program gathers together the key issues and themes explored throughout the series The Business of Innovation, outlining actionable strategies that will drive a business forward. Expert guests include Google VP Nikesh Arora, FedEx CIO Robert Carter, former Southwest Airlines CEO Herb Kelleher,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: By working closely with potential customers as well as suppliers, manufacturers, and distributors, designers can optimize the products they create while keeping tooling and assembly costs down. In this program designers from Britain's Kinneir Dufort employ market research and model-making technology to redesign a peak flow meter, used by people with asthma to measure lung function. To keep up...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2011

View online at AVOD

Back to Top