Lindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
Format: text
Publisher / Publication Date: Crown Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LINHaig, Matt.
Format: text
Publisher / Publication Date: Kogan Page 2003
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.827 HAIchat loading...