Berger, Jonah
Summary: "The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to...
Format: text
Publisher / Publication Date: Simon & Schuster 2020
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 303.3 BERBerger, Jonah.
Summary: Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
Format: text
Publisher / Publication Date: Simon & Schuster 2013
Sorry, no copies available
Place a hold to request this item.Contents: disc 1: Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence...
Format: moving image
Publisher / Publication Date: 2014
Copies Available at Woodmere
2 available in Adult Non-fiction, Call number: 153 HOWCall number: DVD 153 HOW