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Tanner, Adam.

Summary: Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant.

Format: text

Publisher / Publication Date: PublicAffairs 2014

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 338 TAN

Neustadt, Romi

Summary: Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And,...

Format: text

Publisher / Publication Date: LiveFullOut Media 2016

Sorry, no copies available

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Summary: Why are parents, educators, health advocates, and politicians-including Arnold Schwarzenegger-taking on Coca-Cola, the world's biggest brand? This program explains the facts and opinions at the heart of the growing controversy, revealing the health issues and business challenges that the soft-drink company must confront in order to survive in an increasingly fitness-oriented beverage market....

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Jayne, Torie.

Summary: "For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and "through-the-keyhole" profiles of some of the world's most...

Format: text

Publisher / Publication Date: 2014

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Vaynerchuk, Gary.

Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...

Format: text

Publisher / Publication Date: HarperCollins 2013

Copies Available at East Bay

1 available in Adult, Call number: 658.872 VAY

Summary: What better way to understand a financial disaster than to meet the kind of people who created it? This CNBC Original documentary investigates the origins of the global economic crisis through eyewitness accounts from mortgage brokers, investment bankers, naive home buyers, and equally naive investors-as well as former Federal Reserve chairman Alan Greenspan, who encouraged shifts away from...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Warrillow, John

Summary: "How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business....

Format: text

Publisher / Publication Date: Portfolio 2015

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Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi &...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: Most industries exploit the advantages of globalization-specifically, low labor costs. Recently, however, major textile manufacturers have come under increasing pressure from fair trade activists and NGOs. This program studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of everyday consumer goods, especially apparel items. Shedding...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Summary: Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD

Sichol, Lowey Bundy

Summary: "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.

Format: text

Publisher / Publication Date: Houghton Mifflin Harcourt 2019

Copies Available at Woodmere

1 available in Juvenile Nonfiction, Call number: J 338.7 SIC

Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Parr, Ben

Summary: "The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires...

Format: text

Publisher / Publication Date: HarperOne, an imprint of HarperCollinsPublishers 2015

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 158 PAR

Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Godin, Seth

Summary: "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's...

Format: text

Publisher / Publication Date: Portfolio/Penguin 2018

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Summary: Beginning as a theoretical calculation, WorldCom's projection for business growth soon became corporate strategy and eventually a model for the entire telecommunications industry. Unfortunately, it was completely unfounded. This CNBC news documentary exposed the extent of the WorldCom fraud and the smoke-and-mirrors behavior that prevailed not only at WorldCom but throughout the industry as a...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

View online at AVOD

Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods,...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

View online at AVOD

Summary: This program travels to tea estates in Sri Lanka, Kenya, India, and Bangladesh-some traditional, some fair trade-to expose unsafe work environments and labor exploitation. Finding little meaningful difference between fair trade and non-fair trade operations, questions arise: Are fair trade organizations such as the E.U.'s Max Havelaar Foundation being duped by tea growers? Or are growers doing...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

View online at AVOD