Harris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARSummary: Presents a collection of animated advertising films produced between 1950 and 1960 which provide insight into the marketing strategies used during the decade. Included here are a corporate-sponsored cartoon where Martians learn that oil and competition are two things that make America great and an "I like Ike" animated television commercial.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistorySummary: Presents a collection of animated advertising films produced between 1940 and 1950 which provide insight into the marketing strategies introduced into movie theaters and early television. Included here are a Lucky Strike cigarette commercial with stop-motion animation of dancing cigarettes and a raindrop explaining the need for good watershed management.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistoryFyvie, Erica
Summary: "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make...
Format: text
Publisher / Publication Date: Kids Can Press 2021
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 659.1 FYVWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
Format: text
Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSummary: Presents a collection of animated advertising films produced between 1930 and 1940 which provide insight into the marketing strategies introduced into movie theaters and early television. Included here are advertising cartoons promoting Oldsmobile and Chevrolet cars and Kellogg's Rice Krispies.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistorySummary: This program comprises the best of the Clio gold and silver winners for the year 2006. Entries include Honda's "Choir," Guinness' "noitulovE," Sony PlayStation PSP's "A Day in the Life," adidas' "Hello Tomorrow," MINI's "Counterfeit," Carlton Draught's "Big Ad," Pfizer Canada-Viagra's "Golf," Pampers' "Lullaby," Peugeot 1007's "Easy Life," Country Life Butter's "Animals," Mercedes' "Office,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Cracknell, Andrew.
Summary: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Format: text
Publisher / Publication Date: Running Press 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 657.0973 CRASummary: Pillow talk: Two single professionals find themselves sharing a party line - and a whole lot more - when they get their lines crossed.
Format: moving image
Publisher / Publication Date: Universal Studios Home Entertainment 2007
Sorry, no copies available
Place a hold to request this item.Summary: Set in the captivating world of 1960s New York, Mad Men follows iconic ad man Don Draper, his colleagues and his family for one final time.
Format: moving image
Publisher / Publication Date: Lions Gate Entertainment 2015
Copies Available at Woodmere
2 available in Television Series DVDs, Call number: DVD TV MADBerger, Warren.
Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...
Format: text
Publisher / Publication Date: Phaidon 2004
Copies Available at Woodmere
1 available in Oversize, Call number: OVS 659.1 BerLamb, Brian
Summary: "Offers a complete ranking of United States presidents from best to worst based on their leadership skills, moral authority, and ability to persuade the public." --
Format: text
Publisher / Publication Date: PublicAffairs 2019
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 352.23 LAMSummary: What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program singles out the Clio gold and silver winners for the year 2004. Entries include BMW's "Mouse," British Airways' "Global," Honda's "Cog," Volkswagen's "Sunny," American Express's "One Hour Photo," Evian's "Water Boy," Toyota's "Snakebite," and Toohey's Extra Dry's "Quest.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House"; Volkswagen's "Time"; Wanadoo's "The Chase"; adidas' "Improvisation"; Labatt-Bud Light's "Cuppa"; Toyota Prius's "Donkey"; Stella's "Pilot"; Ford Ranger Opencab's "King Kong"; Bud Light's "Sky Diver"; and Miller Lite's "Victims.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program documents 2006's winners of the gold, silver, and bronze Clio Awards. Entries include Honda's "Impossible Dream" and "Dreams," Microsoft Xbox 360's "Water Balloons," Nike Free's "Reincarnate," Rexona's "Stunt City," MTV Networks' "Beatbox Family," Snickers' "Bald," Vodafone's "Mayfly," AOL's "Bad," Volkswagen Polo's "Angel's Day Off," Olympus Europe's "Red-Eyed Baby," Toyota...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program enumerates 2008's winners of the gold, silver, and bronze Clio Awards. Entries include Hydro Oil and Energy "Train," Freixenet "The Key to Reserva," Absolut "Protest," Concert Hall Dortmund "Symphony in Red," ASICS "Origami," Monster.com "Daybreak" and "Legs," Toyota "Earth's Greatest Four-Wheel Drive," Nike Cricket "Traffic," Louis Vuitton "A Journey," Sony Walkman "Music Pieces,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: "The Golden Globe-winning series for Best TV Drama two years in a row continues to blur the lines between truth and lies, perception and reality. In its second season, the world of Mad men is moving in a new direction-- can Sterling Cooper keep up? Meanwhile, the private life of Don Draper becomes complicated in a new way. What is the cost of his secret identity?"--Container.
Format: moving image
Publisher / Publication Date: Lions Gate Entertainment 2009
Copies Available at East Bay
1 available in Digital Video Disc, Call number: DVD MOVIE MADSummary: Perhaps the best example of paparazzi-aided self-promotion, Paris Hilton has almost single-handedly refocused Big Media's editorial priorities. This program studies the cultural and technological forces that have shaped the modern tabloid industry and propelled Hilton's bizarre ascent to worldwide stardom. Experts featured in the program include celebrity photographer Jeff Vespa, media...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: Babo 73: The president of the United Status, who, when he isn't at the White House conducts his top-secret affairs on a deserted beach.
Format: moving image
Publisher / Publication Date: Criterion Collection 2012
Copies Available at Woodmere
1 available in Comedy DVDs, Call number: DVD COMEDY UPGuillory, Jasmine
Summary: "Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star...
Format: text
Publisher / Publication Date: Berkley 2021
Sorry, no copies available
Place a hold to request this item.Levinson, Jay Conrad.
Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing...
Format: text
Publisher / Publication Date: Entrepreneur Media, Inc. 2014