Lamb, Brian
Summary: "Offers a complete ranking of United States presidents from best to worst based on their leadership skills, moral authority, and ability to persuade the public." --
Format: text
Publisher / Publication Date: PublicAffairs 2019
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 352.23 LAMSummary: Presents a collection of animated advertising films produced between 1950 and 1960 which provide insight into the marketing strategies used during the decade. Included here are a corporate-sponsored cartoon where Martians learn that oil and competition are two things that make America great and an "I like Ike" animated television commercial.
Format: moving image
Publisher / Publication Date: A2ZCDS.COM 2004
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 741.6 HistorySummary: The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1984
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Modesitt, L. E.
Format: text
Publisher / Publication Date: Tor 2004
Copies Available at Woodmere
1 available in Adult Fiction, Call number: FIC MODSummary: Perhaps the best example of paparazzi-aided self-promotion, Paris Hilton has almost single-handedly refocused Big Media's editorial priorities. This program studies the cultural and technological forces that have shaped the modern tabloid industry and propelled Hilton's bizarre ascent to worldwide stardom. Experts featured in the program include celebrity photographer Jeff Vespa, media...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D....
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Summary: Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavior are portrayed is considered. Tips on becoming a more critical viewer are included.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: Women [staged domestic "housewife" scenes] listening to Truman radio ads which say Dewey is indifferent to housewives' problems with the family dollar
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1948