Zarrella, Dan.
Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
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Publisher / Publication Date: O'Reilly 2010
Copies Available at Fife Lake
1 available in Adult, Call number: 658.054 ZARFowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
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Publisher / Publication Date: Kogan Page Limited 2024
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Place a hold to request this item.Vaynerchuk, Gary.
Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...
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Publisher / Publication Date: HarperCollins 2013
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 658.872 VAYHund, Emily
Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information,...
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Publisher / Publication Date: Princeton University Press 2023
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Place a hold to request this item.Hennessy, Brittany
Summary: Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
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Publisher / Publication Date: Citadel Press, Kensington Publishing Corp. 2018
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Place a hold to request this item.Qualman, Erik
Summary: "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than...
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Publisher / Publication Date: Wiley 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330.9 QUAVaynerchuk, Gary.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Publisher / Publication Date: Harper Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.812 VAYKabani, Shama Hyder.
Summary: "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
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Publisher / Publication Date: Benbella 2010