Key, Stephen.
Summary: Provides a primer for those seeking to start their own business, from overcoming the fear of startup to crafting a winning marketing strategy.
Format: text
Publisher / Publication Date: McGraw-Hill 2013
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Place a hold to request this item.Key, Stephen.
Contents: Pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.
Format: text
Publisher / Publication Date: McGraw-Hill 2011
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