Berger, Warren.

Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...

Format: text

Publisher / Publication Date: Phaidon 2004

Copies Available at Woodmere

1 available in Oversize, Call number: OVS 659.1 Ber

Harris, Duchess

Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...

Format: text

Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018

Copies Available at Peninsula

1 available in Juvenile, Call number: J695.1 HAR

Holme, Bryan

Format: text

Publisher / Publication Date: Viking Press 1982

Copies Available at Woodmere

1 available in Oversize, Call number: OVS 659.109 HOL

Tungate, Mark

Contents: Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars --...

Format: text

Publisher / Publication Date: Kogan Page 2007

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 659.109 TUN