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bibliographyBerger, Warren.
Contents: Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla...
Format: text
Publisher / Publication Date: Phaidon 2004
Copies Available at Woodmere
1 available in Oversize, Call number: OVS 659.1 BerMcLuhan, T. C.
Summary: Photographs made for sales promotions of railroad travel through the Southwest in the early twentieth century by the Santa Fe Railway.
Format: text
Publisher / Publication Date: Abrams 1985