Lindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
Format: text
Publisher / Publication Date: Crown Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LINLindstrom, Martin.
Summary: From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind...
Format: text
Publisher / Publication Date: Crown Publishing Group 2011