Godin, Seth.
Summary: Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.
Format: sound recording-nonmusical
Publisher / Publication Date: Recorded Books 2009
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 658.8 GODGodin, Seth.
Format: text
Publisher / Publication Date: Portfolio 2003
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 GODGodin, Seth
Summary: "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's...
Format: text
Publisher / Publication Date: Portfolio/Penguin 2018
Copies Available at Interlochen
1 available in Adult Non-fiction, Call number: Business GodinGodin, Seth.
Format: text
Publisher / Publication Date: Portfolio 2009