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Business communication Interpersonal communication Marketing Persuasion (Psychology)Filter By Authors
Goldstein, Noah J.Filter By Genres
bibliographyGoldstein, Noah J.
Summary: Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series...
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Publisher / Publication Date: Free Press 2010
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