Luckett, Oliver
Summary: "From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram,...
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Publisher / Publication Date: Hachette Books 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 302.2 LUCYallop, Olivia
Summary: Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the...
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Publisher / Publication Date: Scribe Publications 2022