Godin, Seth

Summary: "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's...

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Publisher / Publication Date: Portfolio/Penguin 2018

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