Summary: Depicting his rise from beetroot vendor to electronics multimillionaire, this program profiles Sir Alan Sugar and his emergence as Britain's answer to Donald Trump. Viewers learn how "Suralan" parlayed his gift for salesmanship into the U.K.'s most profitable computer company, Amstrad-only to watch its profits disappear during the 1980s and '90s. The program also shows how the entrepreneur...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

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